Beefeater London Dry Gin was first made in 1820 by James Burroughs.
Today Beefeater is the only premium London Dry gin still actually made in London at the distillery in Kennington, a place which showcases the quality and tradition that goes into the production of every bottle of Beefeater. It has always had a major export trade thanks to its early positioning as a characteristically ‘English’ product.
Indeed James Burrough was an early marketing pioneer choosing to name his brand after the Beefeaters, the popular name for the guardians of the Tower of London, and a symbol of London itself. The Burrough company was already exporting in 1900 to Montreal. During the 1950s, Eric Burrough concentrated on export markets, particularly the US. He capitalised on the mania for everything British caused by the interest in Queen Elizabeth’s coronation and made the ‘Beefeater’ element of the branding even more prominent. Today Beefeater is the no 1 gin in Spain and a leading brand in the US and over 170 countries around the world.
Beefeater remained in the Burrough’s family control until 1987. It now within the Pernod Ricard portfolio.