Leagas Delaney is as an independent creative agency with a global network specialised in building premium pricing for client’s products, particularly in the luxury sector.
Founded in 1980, they have learnt that it’s not an idea unless it changes a business – something that they have consistently delivered for major multi-national brands demanding premium pricing.
They have used creative ideas to build shareholder value by increasing brand equity and defining clear value propositions.
The agency has worked with Patek Philippe for over 20 years, taking them from being the 6th largest luxury watch maker to the largest using the creative idea “You never actually own a Patek Philippe. You merely look after it for the next generation”.
Their “Numbers Can Be Extraordinary” campaign for Penfolds increased the brand’s global awareness by building emotional relevance with the target consumer, connecting each bin number with a corresponding piece of contemporary culture and luxury lifestyle.
Over their 10 years working with Adidas, they repositioned the brand to a younger consumer base taking them from the brink of bankruptcy to floating on the stock market.
Leagas Delaney achieved break through results with Timberland too by taking them from $4.50 per share to $43 when they sold.
As a privately-owned business, working with clients is simply more personal which is why the agency’s most senior people work directly with clients to achieve their business needs.