Brand Snapshot | Fashion icon Diane von Furstenberg to design Claridge’s Christmas tree 2018

Fashion icon Diane von Furstenberg is set to design Claridge’s 2018 Christmas Tree titled ‘The Tree of Love’ which will be unveiled on November 27th.

Claridge’s, London’s legendary Mayfair hotel, announces that this year its much anticipated annual Christmas Tree will be designed by fashion icon Diane von Furstenberg. A long-time guest and friend of the hotel, von Furstenberg, will unveil her creation ‘The Tree of Love’ in the hotel lobby on the morning of Tuesday November 27th, 2018.

Commenting on the collaboration Diane von Furstenberg said “Claridge’s is my favourite hotel in the world and my home in London. I was so excited to be invited to create its’ legendary annual Christmas Tree. My tree will be ‘The Tree of Love’, celebrating all aspects of love and life.”

Claridge’s General Manager, Paul Jackson said “Christmas has always been a truly special time of year at Claridge’s and we are delighted to welcome Diane to spread her creative magic this year. Having designed a series of rooms and suites in her signature style in 2010, we really can’t wait to see her vision for our tree.”

The Claridge’s Christmas Tree has long been a seasonal London landmark, and symbolises the start of the festive season in the capital, drawing visitors and Londoners alike to admire its creative design. This is the ninth year Claridge’s has invited a distinguished guest to reinterpret the tree in their own distinctive style.

Claridges.co.uk