Brand Snapshot | Glenmorangie
Each week we bring you the most up-to-date news, campaigns, and launches from Walpole’s members. Today, Glenmorangie, the name synonymous with Single Malt Scotch Whisky, which the company has distilled in Scotland since 1843, recently announced news of a rather different kind.
Underlining the Distillery’s commitment to a sustainable future, Glenmorangie forged an ambitious partnership in 2014 with Heriot-Watt University and the Marine Conservation Society known as the Dornoch Environmental Enhancement Project (DEEP).
The project’s vision is to restore long-lost oyster reefs to the Dornoch Firth, to enhance biodiversity and also act in tandem with the anaerobic digestion plant to purify the by-products created through the distillation process – a first for a Distillery.
The re-introduction of the oysters to the Dornoch Firth comes as Glenmorangie officially opens its €6million anaerobic digestion plant at its Distillery in the Highlands of Scotland. The plant is expected to purify up to 95 per cent of the waste water that the Distillery releases into the Firth with the remaining 5 per cent of the organic waste naturally cleaned by the oysters.
Native oysters flourished in the Firth up to 10,000 years ago before being decimated in the 19th century due to over-fishing. Their return to the Firth for the first time in over 100 years will enrich the eco-system of an important marine habitat.
Hamish Torrie, director of corporate social responsibility, The Glenmorangie Company, said: “Glenmorangie’s Distillery has stood on the banks of the Dornoch Firth for over 170 years – and we want to ensure that the Firth’s pristine habitat will be preserved and enhanced over the next 170 years. This restoration of oyster reefs in the Dornoch Firth, which is an internationally recognised special area of conservation, will help us realise our long-term vision of a Distillery in complete harmony with its natural surroundings.”
Earlier this year, 300 oysters from the UK’s only sizeable wild oyster population in Loch Ryan were placed on two sites in the Firth. Over the next 18 months, they will be studied by Heriot-Watt University researchers with the aim of building an established reef within five years.
Marc Hoellinger, President and CEO of The Glenmorangie Company said: “The DEEP project goes a long way to fulfilling our ambition to be a fully sustainable business, and we are very grateful for the support of Moët Hennessy Louis Vuitton (LVMH) and our partners in this exciting collaboration.”
Find out more Glenmorangie.com