Brand Snapshot | ‘Made in England’ demand drives apprentice scheme at Wedgwood

Wedgwood has taken on six new staff since the beginning of the year, and is now looking for another four apprentices to work on the factory floor.

According to The Sentinel, the Barlaston business has taken on six new staff since the beginning of the year, and is now looking for another four apprentices to work on the factory floor.

Bosses at the company say it is becoming increasingly difficult to recruit skilled workers and – coupled with an ageing workforce – has made a commitment to train existing employees in-house. It also wants to equip new staff with the vital skills needed for a successful career in the ceramics industry through apprenticeships.

Neil Morrey, production manager at Wedgwood told The Sentinel: “As a business, the big driver for us is Made in England, and we need to recruit 10 apprentices to support the manufacturing and delivery of those products. At the moment we have six and we are actively looking for four more, but as our focus on Made in England products gathers momentum, there may be opportunities to look for additional apprentices over the next few years.”

HR manager Liz Salt adds: “We recruited a number of apprentices about five or six years ago and it worked really well, it was really successful. Due to an ageing workforce and the retirement of skilled staff, we now want to train younger people so that the traditional skills are not lost.”

Twenty three-year-old lithographer Lucy Chapman joined Wedgwood on an apprenticeship five years ago. Lucy says: “My family have always worked in the pottery industry and it was through them that I found out about the apprenticeships at Wedgwood. I wanted a skilled job and thought that this would be the best way.

“I would definitely recommend an apprenticeship at Wedgwood because it’s a really nice environment to work in and all the staff are really friendly and helpful. It’s a job for life.”

For more information about the apprenticeship opportunities at Wedgwood, email Liz Salt.