Brand Snapshot | Maison de Fleurs at Chelsea in Bloom

The Royal Wedding may be officially over but as one occasion comes to a close, another iconic British institution opens. Chelsea in Bloom continues the celebrations with its Summer of Love theme and Maison de Fleurs have risen to the challenge with an eight-foot tribute to the new Duke and Duchess of Sussex.


Maison de Fleurs, the highly creative, luxury florist today reveal their stunning interpretation of Chelsea in Bloom’s theme of the Summer of Love with an eight-foot heart covered in flowers with a letterbox in the centre so that visitors can send letters of congratulations to Harry and Meghan.

From the Monday 21st May to Saturday 26th May, the Maison de Fleurs heart will be standing in the centre of Duke of York Square, just off the King’s Road. Incorporating all angles of the interpretation Summer of Love into one – the giant heart will be made out of faux flowers in psychedelic colours: shades of pink, orange, red and yellow taking centre stage.

The 360-degree heart is designed to stand on a set of stairs so that visitors can get the ultimate Instagram selfie and Maison de Fleurs will also deliver all well-wishing letters posted in the floral heart to Kensington Palace.

Visitors can tag @maisondefleurs in their Instagram posts and see how Chelsea is transformed by florals @sloanestreetsw1@dukeofyorksquare@pavilionroad.