Member Insight | Seven days of Style

Walpole Member Sunday Times Style, the iconic weekly luxury fashion and beauty glossy, will now have digital-first approach with ‘Seven days of Style’ – an innovative, digital content strategy featuring exclusive and engaging video content on ‘Style Play’ (the magazine’s first video hub which will launch on Sunday 17th) alongside social development through platforms including…

Walpole Member Sunday Times Style, the iconic weekly luxury fashion and beauty glossy, will now have digital-first approach with ‘Seven days of Style’ – an innovative, digital content strategy featuring exclusive and engaging video content on ‘Style Play’ (the magazine’s first video hub which will launch on Sunday 17th) alongside social development through platforms including Instagram and Pinterest. As well as a beautifully designed new look for the weekly glossy, the seven-day multi-platform proposition will help Style’s high-value, engaged readership stay up to date with the latest trends across the week.

Style reaches 1.2million high-value readers weekly (with a larger female AB readership than Vogue, Harpers and Elle combined) who collectively spend £73m on beauty and grooming products annually. With the authority of The Sunday Times, Style provides an intelligent, aspirational, curated edition to ensure its readers know what is new, now and next. Style is the spirited voice of The Sunday Times portfolio celebrating fashion and beauty with wit and a respectful irreverence. The Style reader can rely on authentic opinion from award-winning columnists including India Knight, Claudia Winkleman, Toby Wiseman and Scarlett Curtis.

Lorraine Candy, Editor in Chief of Style, said: “Style is an iconic magazine brand but it’s vital that we listen to the market and continue to innovate around the core brand proposition. This relaunch takes it to the next level in terms of our digital presence and seven-day offering.  Seven Days of Style and Style Play will extend the Sunday offering throughout the week, giving our readers more chance to interact with our content and advertisers more opportunity to engage with them. When you have read Style, you don’t need to read anything else.”

Find out more: www.thetimes.co.uk/magazine/style