Member Offer | TREND: Luxury Fashion Digital Innovators

TREND is a collection of events to inspire brands to find better ways to connect to their customers on the right level. TREND was set up to carve a much needed digital voice in the luxury industry. The TREND: Luxury Fashion Digital Innovators event on the 28th March 2018 will bring together 75 senior luxury marketing professionals for an afternoon of inspiring talks and valuable networking.

With a focus on customer personalisation, fashion will be one of the industries to watch for digital innovation. The event will analyse how the bigger players in the industry have succeeded with their digital strategies and what can emerging luxury brands learn from them.

Luxury fashion consumers are also becoming more responsible for carefully selecting the brands that they wear. Sustainability is the at the core strategy of most luxury brands to appeal to millennial consumers. A group of expert speakers, including Walpole’s CEO Helen Brocklebank, will share how these brands communicate their message and how digital can help them achieve better results.

TREND are delighted to extend Walpole members a preferential rate, with 50% off tickets using the code BRANDVIP. Click here to purchase tickets. 

14.30 – 15.00 Registration and coffee
15.00 – 15.45 Keynote speech by Rachel Arthur, TEDx Speaker & Chief Intelligence Officer at The Current
15.45 – 16.00 Coffee break
16.00 – 17.00 Workshop sessions:
– Influencer Marketing by Dave Murray – Liketoknow.it
– How to recreate the luxury in-store experience online by Size Me Up
17.00 – 17.15 Break
17.15 – 18.00 Closing panel debate: Helen Brocklebank, Nick Blunden, Ceanne Fernandes-Wong and Ana Andjelic
18.30 – 21.00 *Dinner at 100 Wardour Street – please note this option has an additional cost