Selfridges completes world’s largest accessories hall
Selfridge’s launches UK’s largest eyewear destination, the Progressive Edit and Dover Street Market jewellery.
Selfridges opens a new eyewear destination designed by Alex Cochrane Architects and set to be the largest of its kind in the UK. The eyewear destination sits within the Accessories Hall, the overall design of which was conceived and executed by esteemed British architect David Chipperfield. The simultaneous opening of the eyewear destination and the Progressive Edit, a new space showcasing the most original accessories labels including exclusive Dover Street Market jewellery, marks the completion of the Accessories Hall. The completed space, spanning across 60,000 sq ft, becomes, de facto, the world’s largest destination for luxury accessories in one single space.
Opticians and Sunglasses
Selfridges completes the transformation of its new Accessories Hall with the opening of a new single-spaced and fully integrated optical destination, the largest of its kind in the UK, over 4,000 sq ft and offering the largest number of eyewear styles on the UK high street.
The new destination offers full optometrist services using the state-of-the-art equipment, including the latest Optical Coherence Tomography technique (OCT) which allows the most accurate clinical analysis of the eye using two- and three-dimensional medical imaging.
In addition to the pre-screening and treatment rooms, the new optical destination houses over 2,200 different eyewear styles, just under two-thirds of which are sunglasses. The complete eyewear range encompasses a selection of designer frames and sunglasses from fifty of the world’s most sought-after and lesser-known labels, sixteen of which are new to Selfridges, including a cluster of brands exclusive to the store such as Fak by Fak and Project Produkt. Several brands such as Grey Ant, Retrosuperfuture, and Thiery Lasry have created exclusive styles within their new collections especially for Selfridges. Loewe sunglasses will also make a comeback with a new collection sold exclusively at Selfridges, whilst the uber-hip Californian label, Blake Kuhawara, is sold for the first time in a department store. Children eyewear will also be available from brands such as Ray Ban Junior and Oakley Youth both in optical and sunglasses.
A new dedicated Chanel eyewear destination – selling a special edit from the world’s most wanted fashion brand, stands opposite an area conceived to showcase a curated collection of the finest frames and sunglasses available anywhere.
That curated collection, which will be constantly updated, is made up of a mix of one-off items and limited edition pieces from around the world. This area is set to become the ultimate destination for any eyewear connoisseur to discover the most extraordinary pieces. Alongside top designer and premium selections, there is an exciting eyewear collection of hundreds of styles across wide-ranging price points – from £40 for a Le Spec pair of sunglasses to currently a pair of sunglasses by Maybach at £22,700. Optical frames range from £79 for a pair of Ray Ban Junior to a pair of Maybach at £12,936.
The eyewear destination at Selfridges is a commission designed by Alex Cochrane Architects with the ambition to rethink the expectations of an optical retail store and deliver a unique aesthetic. The sheer size of the new eyewear destination at Selfridges conveys a sense of temple-like grandeur that is emphasised by the liberal use of luxurious, carefully sourced materials such as white terrazzo and white marble. The addition of walnut wood and rosewood veneer but also glass, brass as well as felt, used on walls, provides contrast as do coloured geometrically-shaped storage and display cases inserted in the walls. For all its understated and cool luxury look and feel, Alex Cochrane managed to create an environment that is at once accessible and serene.
The new eyewear destination is powered by a bespoke service, specifically designed to deliver a world-class customer experience beyond expectations. To support this ambition, the manufacturing and fitting of lenses is done in a lab in-store, turning around prescription glasses within one hour for the quickest fit.
The Progressive Edit
Launching alongside the eyewear destination, is our Progressive Edit. Having always been a pioneer of the most fashion-forward accessories selection, Selfridges’ new dedicated space will serve as a go-to destination for cutting edge handbags, small leather goods and many other pieces. Highlights within the selection include the Italian label Medea Sisters whose clean aesthetic is a firm fashion favourite, and the pyramid bags of Nita Suri, the perfect accompaniment to a statement outfit. Further into the avant-garde front, Selfridges is now stocking Oberkampf exclusively and London-based Una Burke, whose designs have been praised for their artisanal, handmade features.
Dover Street Market
Dover Street Market opens a dedicated jewellery space of exceptional fine and costume jewellery within the Progressive Edit. Showcasing a selection of women’s and men’s jewellery from the Dover Street Market’s considered edit and presented in custom-made David Chipperfield cabinets. This is the first time that Selfridges features fine jewellery outside the Wonder Room, and the edit will be constantly updated and collections re-imagined through the eyes of Dover Street Market. This is the first stand-alone outpost for Dover Street Market Jewellery outside of its flagship London store.