Brand Snapshot | Troubadour Goods

Each week we bring you the most up-to-date news, campaigns, and launches from Walpole’s members. Today, Troubadour Goods, a London-based brand creating beautifully crafted, premium men’s accessories.

Troubadour is a London-based brand that designs and creates premium men’s accessories. The brand’s products combine performance design with a clean, modern aesthetic and incredible craftsmanship, to produce pieces that age beautifully and will last for decades.

The company was founded by Samuel Bail and Abel Samet, who first met when they worked together for Lazard in London. Samuel and Abel share a passion for thoughtful design and built a team at Troubadour with that focus in mind.

Setting out to create a classic, durable collection of bags that married function and style, the pair spent 18 months getting to know the most talented designers, tanneries, and artisans in Europe. After many months of research and development, the first Troubadour products – handcrafted in Tuscany from vegetable-tanned leather – appeared in 2013.

Since then the company has gone from strength to strength. Troubadour weekend bags, briefcases, rucksacks and totes can be seen around London and other leading international cities. As well as expanding its range, the brand has grown its network of retail partners to more than 50 stockists in over a dozen countries, including Liberty, Selfridges, and Harvey Nichols in the UK, United Arrows and Isetan in Japan, and Barneys and Nordstrom in the US.

The latest collection designed in Troubadour’s London studio uses newly developed materials and construction techniques to make the bags lighter, stronger and more functional than ever. Two new styles of rucksack, the Ziptop and Rolltop, exemplify this combination of performance and practicality. Each is crafted from waterproof fabrics from Italy and the brand’s signature vegetable-tanned Italian leather.

“At the centre of everything we do is the concept that modern design should emerge from a thoughtful idea, innovative production techniques and quality materials,” says Abel. “We combine this with interesting, straightforward and uncomplicated aesthetics.”

Troubadour features in Walpole’s 2017 Brands of Tomorrow programme, which nurtures emerging luxury brands through a 12-month programme of mentoring and support.

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