Brands of Tomorrow | Q&A with Programme Partner, Mishcon de Reya

So far this week we’ve heard from several Brands of Tomorrow alumni, today long-standing programme partner Mishcon de Reya, who not only invest in the programme but also give generously of their expertise, providing each brand with a legal mentor to work alongside their luxury mentor give their advice. Mishcon’s London HQ, the beautiful Africa House, was also the setting for the Brands of Tomorrow birthday party last September which brought together alumni, mentors and Walpole members in celebration of 10 years of the programme.

As long-term supporter of Brands of Tomorrow, what first attracted you to the programme?

Mishcon de Reya has significant experience working with luxury brands, from entrepreneurial start-ups to iconic fashion designers and well-known retailers. The synergies with Walpole were immediately obvious: using our expertise to work with an organisation that protects, promotes and develops luxury brands felt like a natural fit.

Can you tell us what you do to support the programme and participating brands?

We work closely with Walpole on all aspects of the programme, from the initial brand judging days to shaping the programme and events, or mentoring the brands. We love working with the brands to help build their businesses and support them on a range of issues from raising finance to international growth, protecting their brand or managing their people, space or IP. It is always so inspiring to work with such exciting, innovative brands and a privilege to get to know the businesses and the individuals behind them as they develop and succeed. This year, we are also really excited to be working with Walpole to launch the Brands of Tomorrow Alumni club.

What advice/encouragement would you give the 12 brands that are about to join the programme?

Firstly, get involved! It is a much-used saying but you really do get out what you put in. The brands that make the most of the opportunities and access to the fantastic introductions and advice that the programme affords them are the ones that really get the most from it. Secondly, share your stories with the other brands: whether successes or glaring errors. The learning from the other brands around the table is invaluable.