The Secrets of the Luxury Entrepreneurs | Walpole 100
Ever wanted to know what it takes to launch a successful luxury brand? Or learn what inspires some of Britain’s most innovative luxury leaders? Walpole 100: the Secrets of the Luxury Entrepreneurs is an exclusive, insiders’ guide to succeeding in Britain’s world-renowned luxury sphere, authored by some of the best-known names in the industry.
Walpole 100 marks the 10th anniversary of Walpole Brands of Tomorrow programme, and celebrates the extraordinary talent, innovation and creativity of the British luxury sector. It brings together 50 luxury entrepreneurs including Charlotte Olympia Dellal, Maria Hatzistefanis of Rodial, Polly McMaster of The Fold and José Neves of Farfetch, with each entrepreneur sharing their insights on lessons learned, what to watch out for along the luxury journey, as well as the invaluable advice that has shaped their success.
Luxury is a sector in which Britain excels globally, and is renowned for both its rich heritage and continual innovation. Walpole supports the sector by inspiring and nurturing the next generation of innovators and luxury entrepreneurs through our Brands of Tomorrow programme.
The programme plays a pivotal role in driving and championing the creation of new luxury brands into the industry which continues to contribute £32 billion to the British economy and provide job creation.
In the 10 years since its launch, Brands of Tomorrow has provided over 85 new generation luxury brands and entrepreneurs – including Emilia Wickstead, Orlebar Brown and Business of Fashion – with bespoke learning and mentorship from the dynamic leaders of some of Britain’s finest luxury businesses.
The past 50 years have witnessed a phenomenal growth in the luxury industry, with over half of all British luxury brands launching in the last half-century, according to the latest research from Walpole.
Walpole 100: Secrets Shared
José Neves, Founder, CEO and Co-Chairman, Farfetch: ‘Take risks – in a world that’s constantly changing, the biggest risk is to stand still and not take risks. You have to keep innovating, changing and looking for what’s next.’
Olivia von Halle, Founder, Olivia von Halle: “You only have one chance to launch a brand so try to do it perfectly. From your product to your business card ensure all areas of your brand are beautiful.”
Charlotte Dellal, Founder, Charlotte Olympia: “Giambattista Valli taught me never to compromise on quality when building your own brand and putting your name behind it”
Jane Lewis, Founder, Goat Fashion: “Have a clear vision, courage and resilience.”
Frieda Gormley, Co-Founder, House of Hackney: “Keep your finger on the pulse, read the market and the reactions you get and continue to innovate and excite.”
The Brands Uniting for The Walpole 100
Alexandra Llewellyn Design
Aurelia Probiotic Skincare
Duke & Dexter
House of Hackney
Jonathan Heilbron, Chairman of BOT
Michael Ward (Harrods)
Elliot Moss (Mishcon de Reya)
Mungo & Maud
Olivia von Halle
Private White V.C.
Anna Sweeting (Sloane Point Partners)
The New Craftsmen