Walpole Book of British Luxury 2019
Take your place among Britain’s most exceptional brands in this definitive guide to the UK’s luxury sector.
The 2019 Walpole Book of British luxury is a showcase of the iconic and innovative brands that make British quality and creativity famous throughout the world. Share your brand’s story with national and international high-net-worth customers, with influencers and policy makers, with key luxury media and the wider luxury community with a feature in the Book’s Luxury Index.
Building on the success of the 2018 book, we continue our commitment to the highest design, production and editorial values with insightful stories and imagery from Britain’s finest luxury brands, as well as compelling essays on the latest luxury trends written by the UK’s most-respected editors and journalists. What’s more, every penny raised by the Book of British Luxury goes towards supporting the work Walpole does on behalf of the British luxury sector.
Further information on the Book of British Luxury, including full specifications, can be found in the Media Kit.
Our highly targeted, international distribution to high-net-worth consumers, media influencers, industry and government stakeholders will see the book placed in leading five-star hotel chains, VIP lounges and British embassies around the world, while special-edition hardback versions will be given to senior editors, politicians and industry leaders. A digital version will be shared across Walpole’s website, Daily Digests and social media platforms, reaching over 25,000 collective subscribers and followers.
For members, we will communicate both your brand legacy and innovation through double-page promotions. For strategic partners, we ask you to deliver a consumer-facing advertisement – a single page or double-page spread – which will complement the luxury brand features it sits alongside.
Once again, Walpole will commission thought-provoking essays from the UK’s best-known luxury editors – contributors in 2018 included Justine Picardie analysing the meaning of luxury itself; Alex Bilmes on how British luxury can mean being ‘at once a diehard traditionalist and a committed subversive’; Jeremy Langmead giving advice on luxury brand storytelling; and Lorraine Candy sharing her thoughts on why luxury needs a heart. There will also be enhanced editorial about the work Walpole does on behalf of its members to protect, promote and develop a sector that is the jewel in the crown of British business.
The book will be published the week commencing 11th March 2019, and all brands and contributors will be invited to join the launch party to celebrate its publication.
The Book of British Luxury is a powerful way to promote your brand and raise the profile of the British luxury sector. Please contact Rosie Mason for more information, or to receive your copy of the 2018 Book.