British Luxury Overseas

Last won in 2016 by the Soho House Group, this year we are delighted to announce the shortlist as Fortnum & Mason, Molton Brown, Penhaligon's, Royal Salute and Sunseeker.

Fortnum & Mason has always been an English brand with a global palate, and from new stores in the UK and abroad, has introduced its wonderful products, stories, and legacy to a wider audience – delivering the same sense of pleasure to customers wherever they happen to be in the world.

Molton Brown are the creators of innovative fragrance and beauty, made in England since 1971. Born in London, they collaborate with visionary perfumers to excite all the senses, using the finest ingredients from around the world. Internationally renowned for quality, they are proud to hold a Royal Warrant for the supply of toiletries by appointment to Her Majesty the Queen.

Founded in 1870 in Jermyn Street, London, Penhaligon’s is one of the most prestigious fine fragrance houses in the world. During its 147-year-history, Penhaligon’s has continually created luxurious products that reflect the brand’s long-standing principles of heritage, superior quality and the highest level of British craftsmanship.

The ‘King of Whisky’, Royal Salute, is an exceptionally crafted and aged Scotch whisky, starting where most others end at a minimum of 21 years. Created in 1953 in tribute to the British Crown, the first flagons were produced to mark the coronation of Queen Elizabeth II, which was honoured with a traditional 21 gun salute. This legacy lives on today as Royal Salute continues to celebrate the extraordinary with whiskies fit for royalty, and the occasions that befit them.

Sunseeker is a quintessential British brand that has long showcased British manufacturing, design and craftsmanship on the global stage and as a result, is one of the world’s most famous luxury brands with 125 dealers, operating in 74 countries. Today, Sunseeker exports 97% of its products but now to a much wider global audience and remains Britain’s biggest boat builder.