We began the day by unveiling the findings of a new report, in association with Brand Finance, that found - thanks predominantly to the young Royals - 76% of Americans are now more favourable towards brand UK. Harrods’ MD and Walpole Chairman Michael Ward; Walpole’s Helen Brocklebank; Jace Tyrrell, CEO of New West End Company; Richard Turner, Department for International Trade Regional Director; Alex Haigh, Director of Brand Finance; and Walpole’s Charlotte Keesing (moderator) discussed the findings and were joined by a small group of journalists for the event.
To read the full release, please click here.
We ended our trip with the British Luxury Media Showcase at The Glass Houses in Chelsea; a beautifully curated, experiential event, the Showcase demonstrated the unique qualities of British luxury and the 18 brands who joined us in New York - Aurelia Probiotic Skincare, Belmond, Chapel Down, Cowdray Estate, Ettinger, Farrow & Ball, Glenmorangie, Historic Royal Palaces, JJ Corry, Johnstons of Elgin, Kathryn Sargent, Molton Brown, Rapport London, Richard Brendon, Royal Salute, Stephen Einhorn, The Royal Mint, and The Last Drop Distillers - to key US editors, influencers and press. The Showcase - and our mission to New York - closed with the US launch of the Richard Brendon x Jancis Robinson Collection: the result of a partnership between celebrated product designer Richard Brendon and world-renowned wine expert Jancis Robinson.
