Jo Malone MBE
JO MALONE MBE
Jo Malone has been described as an 'English scent maverick' and the woman responsible for creating some of the world's most-loved fragrances.
Originally discovering an instinctual talent for creating scented products by hand in her kitchen, Jo launched her first brand, Jo Malone London in 1995, and quickly gained cult status around the world. In 1999, Jo sold the business to Estée Lauder Companies and remained Creative Director until she left in 2006. Two years later in 2008, Jo was honoured with an MBE for her services to the beauty industry.
In 2010, Jo turned her talents to television presenting making her debut on BBC One in May. The four part series ‘High Street Dreams’ conceptualised by Jo herself, saw her using her business experience and entrepreneurial spirit to help small businesses realise their dreams of trading on the great British high street. The show successfully helped to create six new British Brands.
Aware that her passion for fragrance never left her, it was following the TV show and falling in love with cooking that inspired Jo to play with food, flavours and colours that she had never used before. Being back in her kitchen, blending ingredients by hand and excited by the process, she soon realised that her instincts were prompting her to create fragrance and she found herself asking 'could I do it again?'
Possessing an inherent entrepreneurial flair, a head full of ideas and the desire to build another business, Jo decided to follow her instincts and return to the beauty industry. In November 2011, five years after leaving the Jo Malone brand, she launched her new brand JO LOVES to global anticipation. Bottling her undeniable desire to create beautiful and unexpected fragrances, pioneering new products and entertaining experiences, Jo Loves embodies luxury, creativity and innovation.
Recognised for her industry expertise, Jo regularly shares her brand building experience and passion for business and creativity to audiences around the world, in addition to consumer publications, radio and TV.