Backes & Strauss and British Airways launch promotional campaign at JFK Airport Concorde Lounge


Backes & Strauss, the world’s oldest diamond company, announces the launch of a promotional campaign at the JFK British Airways Concorde Lounge.

Backes & Strauss is exhibiting a Piccadilly Collection timepiece at the Concorde Lounge in JFK Airport, New York. At the Concorde Lounge reception First passengers will be handed Invitations to take part in a competition to win a selection of prizes from Backes & Strauss. The campaign at the JFK will run from the 1st to 30th of November and entries close on 15th January 2016. To enter the competition, passengers are invited to visit the House of Backes & Strauss in Mayfair, London.

The draw will be held on 18th January 2016 at the House of Backes & Strauss to reveal the Winners. The prizes include a crate of Billecart-Salmon Champagne, Invitations for Two for the Opening Night of the Swan Lake with the English National Ballet at the Royal Albert Hall and finally the Grand Winner will be presented with the Piccadilly Collection timepiece with two rows of diamonds and a bi-colour steel & rose gold bracelet.

With meticulous attention to detail and a rich English heritage, Backes & Strauss finds it natural to collaborate with the flag carrier UK airline, British Airways. Not only do these two brands share a devotion to their origins but also push forward boundaries of luxury servicing. The campaign will enable both brands to offer a sparkling and unforgettable experience to their clientele.