Tech Luxe: Web 2.0 & Beyond

10th October 2007, 8.30am – 2.00pm
The Royal Automobile Club
London

Tech Luxe: web 2.0 & Beyond

Luxury products used to be at the cutting edge. Now looking backwards is the norm. Innovation has become the preserve of the mass market. Tech companies are making highly desirable products with much of the allure of traditional luxury goods.

At the Walpole Tech Luxe Seminar, experts and practitioners discussed how luxury companies could re-harness the creative power of Technology, especially online, to drive sales, extend distribution, develop new products, energise the brand & get closer to customers.

Topics included:

Wealth & Web 2.0:
The who’s, what’s and how’s concerning HNWIs online.
Getting below the Screen:
special focus on online selling - new technology, old techniques.
Luxury on the Move:
The latest trends and developments in premium handsets and mobile technology.
Barely Used:
An examination of what is happening in Online Auctions and what it means for luxury brands.
Reaching Out:
What has been happening in social networking over the last 12 months. How this, personalisation technology & the latest CRM software can help luxury businesses build customer relationships, dialogue and loyalty.

Speakers

Richard Bagnall-Smith (International Strategic Marketing Director, Christie's),
Victoria Bracewell-Lewis (Senior Analyst, Forrester Research),
Lee Bryant (Director, Headshift),
Brent Hoberman (Co-founder & former Chief Executive, Lastminute.com, Executive Chairman of Mydeco.com),
Nick Rhodes (Director or Studies, Central St Martins)

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