On Wednesday 11th June 2024, Carly von Speyr, Walpole's Head of Communications, hosted the latest instalment of our regular Meet the Media series in the Lotus Room at The Beaumont Mayfair in London with business journalist Andy Silvester, who joined The Times last year as London Editor. Together, they discussed the editorial strategy behind The Times' London section: to cover the capital's news as if it were a local newspaper, sharing the stories of the people and places that characterise the city, that are often lost in national and global news. From taking the Eurostar to Paris to secure an exclusive with the mastermind behind the Parisian burger that's coming to London to the couple that ‘stole back’ their Jaguar, Silvester advocated for a creative approach to securing stories.
Want to get the inside track on how to best connect with journalists in the luxury sector? Secure your space to our next Meet the Media, with Esquire's new Editor-in-Chief, Teo van den Broeke, on Tuesday 9th September here.
Supported by ANM Communications, Walpole's Meet the Media is an event series dedicated to connecting our member brands with top editors, and designed to provide marketeers and press teams with the tips they need to get their brand seen. Part editorial briefing, part masterclass, we discuss how brands can work collaboratively with editors tell the story of British luxury.
> See all the photographs from the event below
Photography by Colin Dack