Daily Luxury Digest
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Just under half of luxury purchases globally are made by consumers who are travelling – either in overseas markets (31%) or while in transit at the airport (16%). The World Trade Organisation even created the term “shopping tourism” recognising the economic significance of this trend. In addition, millennial consumers are creating new trends with their desire for experiences and niche brands, and defining new routes of discovery and circles of influence.
This unmissable event will explore the latest developments, consumer trends and best practice in international marketing, and promises to provide insightful data and actionable insights for marketing and communications directors to take back to their businesses.
Please click here to read the agenda: Walpole International Marketing Seminar 2018
Confirmed speakers include:
Topics will include:
The latest data on international visitors and consumer trends
The most effective international marketing strategies, campaigns, channels and partners
Key cultural insights
How to communicate the brand appeal of British luxury to international customers
For more information, please contact rsvp@thewalpole.co.uk.
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