While Covid-19 may define 2020 (and the decade), social movements like Black Lives Matter and issues around sustainability and inclusion are having just as profound an impact on individuals, brands and society as a whole. As we approach the end of the year, Walpole wants to open up the conversation on how our sector can work towards change - shining a light on the businesses embracing diversity and cultivating a strong, inclusive sense of brand purpose - as well as supporting the brands just beginning their journey.
The aim of this session is to provide guidance and support from experts on what we know is a complex journey, as brands move toward being more meaningful and authentic than ever before to a new socially and environmentally conscious consumer.