Helen Darlington

Founder & Director
Woven Agency

Helen is Founder and Director of Woven, a global, multi-award-winning brand engagement agency. 

Woven help luxury, ambitious and best-in-class brands attract new audiences, engage more deeply across all their brand touchpoints (online and offline) with the objective of increasing awareness, improving brand sentiment and growing market share.

Woven makes brands work beautifully.

Speaker Events

Learning from the best

4th Aug 2021

Chapter 4: Ask the experts

So, the final chapter. Where, just like a tightly plotted bestseller, everything we’ve learned about luxury-sector storytelling comes together. 

And it all just makes sense.

This is chapter four of our Walpole and Woven masterclass - and, plot twist, we're putting you in charge of proceedings.

In our previous three sessions, we discussed how storytelling is a powerful commercial tool in the luxury sector. 

This time, Executive Creative Director Mark Bower and Founder Helen Darlington, will be taking your questions. You might want to know how your archetype can be shown in your branding. Or, in a year of dramatic digital transformation, how to ensure your storytelling keeps pace with your technology.

Join us for an hour of branding expertise and discover how well-crafted stories can become real commercial value. Make sure you have any burning questions ready so you can really get the most out of this final session.

These sessions are for Walpole members only and have limited spaces book your spot here - which is also where you can submit your questions. 

We look forward to seeing you there.

Other sessions in the series:

Chapter 1
Archetypes 1.01 - explained how to position your brand using archetypes. This can now be viewed through past events. Watch the replay here. 

Chapter 2
Character Building - revealed how storytelling helps your brand stick in the minds of your target audience. This can now be viewed through past events. Watch the replay here. 

Chapter 3
Narratives become new business - In this chapter, we discussed how to combine the positioning power of archetypes with the commercial art of storytelling to create market cut-through, build customer loyalty, and do the most important thing of all – generate new business. This can now be viewed through past events. Watch the replay here. 

WOVEN MASTERCLASS: Chapter 3 - Narratives become new business

23rd Jun 2021

How do you turn your well-crafted brand story into a powerful commercial asset that stands out from the competition and wins a place in the heart of your customers?

Time to get comfortable, because Woven Agency’s Executive Creative Director, Mark Bower, is going to show you how it’s done.

Join Mark for chapter 3 of the 4-part series on how to grow your business through brand positioning and storytelling.

In this chapter, we’ll show you how to combine the positioning power of archetypes with the commercial art of storytelling to create market cut-through, build customer loyalty, and do the most important thing of all – generate new business.

Other sessions in the series:

Chapter 1: Archetypes 1.01 - explained how to position your brand using archetypes. This can now be viewed on the replays page.

Chapter 2: Character Building - revealed how storytelling helps your brand stick in the minds of your target audience. This can now be viewed on the replays page.

Chapter 4: Learning from the best - 28th July 2021. You've learned the mythology and the method, now we'll show you what a fantastic job looks like. These exquisite brands impress, inspire and offer the perfect prologue to your own story.

These sessions are for Walpole members only and have limited spaces - please email [email protected] to reserve your place.

We look forward to seeing you there.

MEMBER SOCIAL: Whisky and Chocolate Tasting with Gordon & MacPhail, The Highland Chocolatier and Woven

9th Jun 2021

The perfect brand experience? According to branding agency Woven, it’s where story and product combine. The story is the journey. It’s where we, as luxury brands, talk of history, uniqueness, provenance. It’s where we build intrigue, anticipation, and a sense of prestige. The product, then, is the destination. It’s a prize, a symbol of our sense of worth. And it’s a destination made all the sweeter because of the journey we’ve taken to get there.

The master storytellers at Woven bring you two master craftsman from the worlds of artisan chocolate and single malt whisky in a unique gastronomic experience.

Award-winning Master Chocolatier Iain Burnett’s leading work with Master Distillers over the last decade has placed him at the forefront of a food and drink pairing revolution. Stephen Rankin is Director of Prestige at Gordon & MacPhail who have been creating rare single malt Scotch whiskies with their unique experience for 126 years.

Rather than simply mixing ingredients, Iain and Stephen have created a special flight pairing rare single malt whiskies with Velvet Truffles which support, complement or highlight subtle characteristics often overlooked in each other. The unique experiences will excite connoisseurs and open a door to lovers of either whisky or chocolate.

Why Pair the Velvet Truffles with Whisky Pairing gourmet couverture chocolate and malt whisky is an exciting journey of discovery for lovers of either one. Smoky or roasted notes of cocoa, vanilla, fruit and spices or creaminess are found with the best malts and are also prevalent in the Velvet Truffles. A bad pairing will cheapen both, but a precise pairing combination heightens the experience and sheds extraordinary light on each – whisky vapours open up the palate to discover new characteristics of the Velvet Truffles and notes in the chocolate highlight or complement often unnoticed flavours in a fine malt.

Please note, this is a member only event with limited places. Please email [email protected] if you are interested in joining the session.

WOVEN MASTERCLASS: Chapter 2 - Character Building

2nd Jun 2021

 

Please note, this session is for members only

A great brand needs a great story. Here’s how to tell yours.

There are twelve brand archetypes — but which one are you? And how can you use it to tap into the power of storytelling, entrance your audience, and turn strangers into long-term brand advocates?

We’ve broken it down for you, chapter by chapter.

Chapter 2: Character Building

What makes an unforgettable story? What do Romeo & Juliet, Emma, David Copperfield, The Odyssey, Frankenstein - even Harry Potter - have in common? The secret of their enduring power depends on the archetypes they feature - characters built on a set of specific, identifiable traits - heroes or villains, explorers and innocents, lovers and creators. These kinds of character types are recognisable and relatable - they speak to us as individuals - they hold a mirror up to universal truths about human behaviour and build an emotional connection that can last a lifetime.

In this masterclass, hosted on Zoom, best-selling author and academic, Sarah Churchwell, talks about the four classic novels that taught her the art of storytelling and shares with us her thoughts on how the archetypes they contain have built characters that stay with you long after the final page has been turned.

Other sessions in the series:

Chapter 1: Archetypes 1.01 - can now be viewed on the replays page

Chapter 3: Narratives become new business - 23rd June 2021 How is a well-crafted brand story activated as a powerful commercial asset? This creative exploration by Mark Bower, Executive Creative Director at Woven Agency, will demonstrate where the rubber meets the road —and becomes revenue.

Chapter 4: Learning from the best - 28th July 2021 You've learned the mythology and the method, now we'll show you what a fantastic job looks like. These exquisite brands impress, inspire and offer the perfect prologue to your own story.

These sessions are for Walpole members only and have limited spaces - please email [email protected] to reserve your place.

WOVEN MASTERCLASS: Chapter 1 - Archetypes 101

28th Apr 2021

Please note, this session is for members only

A great brand needs a great story. Here’s how to tell yours.

Everyone loves a good story — sinking into our sofas, escaping into imaginary worlds, and putting real life on pause for a while.

But what makes certain stories so compelling? How do successful storytellers – from Spielberg to Tolkien — keep audiences entranced?

One key reason is their use of archetypes: characters and stories we relate to because — as psychoanalyst Carl Jung put it — they’re rooted in our subconscious. When storytellers use archetypal characters, we care about them because we’re all hardwired to immediately understand them.

Helping us to understand, relate, and care - that’s the power of archetypes. And that’s how successful brands use them, too.

Nike, for example, is an empowering Hero; Dyson a transformative Magician. Both harness the power of archetypes to forge strong, singular identities we all recognise and rally around.

And that’s how you can use them, too.

There are twelve brand archetypes — but which one are you? And how can you use it to tap into the power of storytelling, entrance your audience, and turn strangers into long-term brand advocates?

We’ve broken it down for you, chapter by chapter.

Join us on the 28th April at 5pm for a storytime you won’t soon forget.

Like any irresistible page-turner, each chapter of our event will keep you gripped for the next:

Chapter 1: Archetypes 101 - 28th April 2021 A fascinating crash course in Jungian archetypes and their timeless influence. That will forever change the way you see your brand today, what it may become in the future.

Chapter 2: Techniques of the Author - 2nd June 2021 The most spellbinding storytelling methods are rarely the most obvious. Let our author-in-residence peel back the curtain, showing you how to capture attention and keep it.

Chapter 3: Narratives become new business - 23rd June 2021 How is a well-crafted brand story activated as a powerful commercial asset? This creative exploration by Mark Bower, Executive Creative Director at Woven Agency, will demonstrate where the rubber meets the road —and becomes revenue.

Chapter 4: Learning from the best - 28th July 2021 You've learned the mythology and the method, now we'll show you what a fantastic job looks like. These exquisite brands impress, inspire and offer the perfect prologue to your own story.

These sessions are for Walpole members only and have limited spaces - please email [email protected] to reserve your place.