Nader Tavassoli

Professor of Marketing
London Business School

Nader Tavassoli ( is professor of marketing at London Business School (, where he is a recipient of the prestigious Excellence in Teaching Award. He is also an Academic Director of the Leadership Institute, Academic Director of The Hive (innovation hub), and Faculty Advisor of LBS Publishing. He founded the LBS Research Laband the LBS-Walpole Luxury Management Programme. 

Nader is the UK Director of The CMO Survey and, since 2006,non-executive chairman of The Brand Inside( 1995 to 2002, he was on the faculty of the MIT SloanSchool of Management where he was faculty director of the entrepreneurship programme and founding director of the e-business programme.

For more than 25 years, Nader has advised and taught organisations ranging from internet and high-tech start-ups to over 30 Global Fortune 500 companies. He has helped define brands' purpose, DNA and portfolio strategy; served as an expert witness in brand disputes, representing celebrities, multi-nationals, and countries; provided brand due diligence in M&A; designed and directed brand and digital transformation academies for several global companies; is an award-winning case writer (; and launched Coursera’s first massive open online course (MOOC) on brand management ( is a globetrotter and has lived in Australia, England, France, Germany, Spain and the USA.

Speaker Events

Walpole Future of British Luxury Summit 2021

6th Sep 2021
09:00 - 17:00

Early bird member tickets are priced from £350 + VAT & fees.

Early bird non member tickets are priced from £600 + VAT & fees.


Ticket numbers strictly limited due to Covid safety - BOOK NOW to guarantee your place & to take advantage of early bird pricing.

Join the opinion leaders and rising stars defining the future of British luxury at Walpole’s ‘Future of British Luxury Summit’, in association with Facebook, ESW and TONG. Open to Walpole members and non-members.

Luxury is set for its biggest ever bounce back - according to analysts, by 2025, the global luxury market could reach €370B, an increase of €150B in 2020. But how can British luxury brands take advantage of that potential? Who will be the winners and the losers? And what lessons have been learned after 18 months of the pandemic?

With unique insights, exclusive analysis and cutting-edge research as well as compelling speakers, keynotes and panelists, the Walpole Future of British Luxury Summit is back.

This event will be held at The Londoner Hotel. Please note: all safety precautions will be taken to ensure all spaces are Covid-safe. You can find more information on The Edwardian Hotels' Operating Procedures for a Safe Future here.

This year’s speakers so far:

 With more to be announced.

Topics include:

  • Leadership
  • New business models
  • Customer insight and engagement
  • Sustainability and diversity
  • The importance of cultural connection
  • The evolution of retail and the outlook for global travel

Join the business leaders and rising stars defining the future of British luxury by registering for the Walpole Summit now.