Walpole Business Support Webinar 3 | Communications in a Crisis: Best Practice for Luxury Brands **Recording Available**

Walpole's third Business Support Webinar focused on best practice in luxury communications - how do you strike the right tone when talking to customers? How should you keep your brand fresh in consumers minds, even whilst they’re not buying? How do you strike the right balance between talking about initiatives for those affected by, or working in, the crisis and more commercially led comms? And what’s the best way to build engagement so that your brand is ready for the ‘new normal’? The Webinar answers all these questions and more. Chaired by Charlotte Keesing, Director, Walpole and featuring a panel of communications experts including: Dominic McCarthy, Founding Partner, ANM Comms, and Julia Record, Director of Communications, The Dorchester Collection. If you are a member and would like to watch the recording, please email the Walpole events team at [email protected] with your name, job title and brand. This recording is also available to non-members for a small fee, of which we will donate 20% to the NSPCC. Please click here to access the recording.