The World’s Favourite Colour Project with G . F Smith

A Global Research Study Investigating the Psychology of Colour by G . F Smith

Tuesday 11th June 2019 8.30am – 11am Brown’s Hotel, Albemarle St, Mayfair, London W1S 4BP Think of Selfridges Yellow, Tiffany Blue, Harrods Green, the new Burberry orange and beige: clever, strategic use of colour helps signal the allure of luxury brands, giving an instant hit of recognition with the customer, and also working on a deep, unconscious layer to create a powerful, intimate connection. But how does colour work? What are its secret messages? And how can British luxury brands take advantage of its role in our lives to build value with affluent, discerning consumers? Join Walpole, G . F Smith, Selfridges and Franklin Till as they unpick our emotional relationship with colour and how brands can use it to their advantage.