Walpole Future of British Luxury Summit 2021
A New Era for Luxury
Monday 6th September
At the Londoner
Book tickets now
Learning from the best
Woven Chapter 4

Learning from the best

You've learned the mythology and the method, now we'll show you what a fantastic job looks like.
4th Aug 2021
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Chapter 4: Ask the experts

So, the final chapter. Where, just like a tightly plotted bestseller, everything we’ve learned about luxury-sector storytelling comes together. 

And it all just makes sense.

This is chapter four of our Walpole and Woven masterclass - and, plot twist, we're putting you in charge of proceedings.

In our previous three sessions, we discussed how storytelling is a powerful commercial tool in the luxury sector. 

This time, Executive Creative Director Mark Bower and Founder Helen Darlington, will be taking your questions. You might want to know how your archetype can be shown in your branding. Or, in a year of dramatic digital transformation, how to ensure your storytelling keeps pace with your technology.

Join us for an hour of branding expertise and discover how well-crafted stories can become real commercial value. Make sure you have any burning questions ready so you can really get the most out of this final session.

These sessions are for Walpole members only and have limited spaces book your spot here - which is also where you can submit your questions. 

We look forward to seeing you there.

Other sessions in the series:

Chapter 1
Archetypes 1.01 - explained how to position your brand using archetypes. This can now be viewed through past events. Watch the replay here. 

Chapter 2
Character Building - revealed how storytelling helps your brand stick in the minds of your target audience. This can now be viewed through past events. Watch the replay here. 

Chapter 3
Narratives become new business - In this chapter, we discussed how to combine the positioning power of archetypes with the commercial art of storytelling to create market cut-through, build customer loyalty, and do the most important thing of all – generate new business. This can now be viewed through past events. Watch the replay here. 

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Walpole Speaker Helen Brocklebank

Helen Brocklebank



Walpole Speaker Helen Darlington

Helen Darlington

Founder & Director

Woven Agency

Walpole Speaker Mark Bower

Mark Bower

Executive Creative Director