WOVEN MASTERCLASS: Chapter 3 - Narratives become new business

WOVEN MASTERCLASS: Chapter 3 - Narratives become new business

How do you turn your well-crafted brand story into a powerful commercial asset that stands out from the competition and wins a place in the heart of your customers?
23rd Jun 2021
Share this article

How do you turn your well-crafted brand story into a powerful commercial asset that stands out from the competition and wins a place in the heart of your customers?

Time to get comfortable, because Woven Agency’s Executive Creative Director, Mark Bower, is going to show you how it’s done.

Join Mark for chapter 3 of the 4-part series on how to grow your business through brand positioning and storytelling.

In this chapter, we’ll show you how to combine the positioning power of archetypes with the commercial art of storytelling to create market cut-through, build customer loyalty, and do the most important thing of all – generate new business.

Other sessions in the series:

Chapter 1: Archetypes 1.01 - explained how to position your brand using archetypes. This can now be viewed on the replays page.

Chapter 2: Character Building - revealed how storytelling helps your brand stick in the minds of your target audience. This can now be viewed on the replays page.

Chapter 4: Learning from the best - 28th July 2021. You've learned the mythology and the method, now we'll show you what a fantastic job looks like. These exquisite brands impress, inspire and offer the perfect prologue to your own story.

These sessions are for Walpole members only and have limited spaces - please email [email protected] to reserve your place.

We look forward to seeing you there.

Speakers
1 / 3
Walpole Speaker Helen Brocklebank

Helen Brocklebank

CEO

Walpole

Walpole Speaker Helen Darlington

Helen Darlington

Founder & Director

Woven Agency

Walpole Speaker Mark Bower

Mark Bower

Executive Creative Director

Woven