Digital Cinema Media
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing almost 3,500 screens at over 500 sites for advertisers.
DCM sells 82% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, boutique cinema chains Curzon, Everyman, Picturehouse Cinemas, and many other leading independent cinemas.
In the UK, 78% of the population are cinemagoers who set aside quality time to indulge their passion for film in an uncluttered media environment. The power of cinema is its ability to reach and engage audiences with no distractions, every one of whom has actively chosen to pay attention to the most premium content in the most premium environment. The biggest screen, a dark room, the best sound and impactful content means cinemagoers are engaged and ready to be told stories, so brands have an unrivalled opportunity to entertain and connect with them.
There is a great synergy between the luxury category and cinema. Some of the most beautiful content has been showcased on the big screen by luxury brands over previous years. Cinema’s offering has never been more powerful and we look forward to exploring new opportunities in this area.
DCM has driven significant growth for the cinema medium over recent years, with ad revenues hitting record-breaking levels and the medium repositioned as an intrinsic part of AV schedules. DCM works to keep cinema front of mind by hosting a range of events across the year to educate and inspire industry professionals about its medium, including the annual DCM Awards which celebrate cinema excellence. DCM also works with industry partners including ISBA, SAWA, NABS, The Marketing Society and Advertising Association, keeping cinema front of mind among key influencers and advertisers.
DCM is headquartered in London and has a regional office based in Manchester.