“It’s not a style, it’s not a demographic, it’s a mindset,” said ELLE Decoration's founding Editor Ilse Crawford when asked to sum up the spirit that has existed since this leading interiors magazine’s launch in 1989. It is, she added, “optimistic, modern in its attitude, human and informative.” From that very first issue, ELLE Decoration has been about a love of the home, and the way it makes us feel. The title has fashion links, stemming as it does from the ELLE brand, and is often referred to as ‘the style magazine for your home’, offering a way to bring the same sense of curated chic to your abode that usually applies to your wardrobe.
With a focus on contemporary style, colour, design talent, global influences and directional movements, ELLE Decoration paved the way for a new approach to how we furnish and decorate our homes, curating a modern way of living. Guest Editors throughout the years, from the late great Sir Terence Conran to Tom Dixon CBE, speak to the standing the publication holds within the wider design community.
Since 2017, Ben Spriggs has been Editor-in-Chief, expanding the brand’s online presence and introducing new initiatives, from Design Insiders to popular Design Discussions, that bring it closer to its readers and industry audience.