House of Hackney
House of Hackney (HoH) was founded in London in 2010 by husband-and-wife team Javvy Royle and Frieda Gormley.
Originally conceived as a luxury interiors label, the founder’s quest was ‘to take the beige out of interiors’ with an emphasis on quality, design and a “Made in England” ethos.
As the brand has evolved from being a home interiors brand to designing and producing product in multiple sectors, the name has proven to be able to extend across multiple new products, services and platforms. The name sits as comfortably on dresses as it does on stationery and wallpaper.
Where providing well-designed quality product with a point of difference was the foundation of the brand, the price-point was equally key to its success. The founders wanted to cater to the different age groups, and have competitive price points in each category to be able to drive relative volume. In 2011, during economically uncertain times, the concept of offering luxury product at an accessible price point was an important factor in the brand’s early success.
With an aesthetic influenced by English heritage, albeit with a thoroughly modern interpretation, it was paramount to the founder’s vision that British-made materials and manufacturing would be used, keeping production close to home and supporting small traditional industries, thus also creating local employment in the process. To this end, a quality supply-base was built to comprise of some of the best British factories in their fields. House of Hackney now represents the new generation of British creativity and design, with its roots anchored in British spirit, humour and high quality tradesmanship.
Today, House of Hackney has evolved into a successful British-made luxury brand incorporating interiors, fashion and lifestyle divisions. House of Hackney has achieved cult status amongst its loyal customer-base of tastemakers, celebrities and interior designers and has become the British brand to go to for its iconic printed fabric and wallpaper collections.
House of Hackney has three store locations in Central, West and East London. The House of Hackney Flagship store is located in vibrant Shoreditch, a short 10 minutes walk from London’s Liverpool Street Station. Housed in a spectacular 2000s-ft2 townhouse the brand’s iconic interiors, fashion and accessories products are available under one roof in the award-winning store, recently voted 3rd in Time Out Magazine’s 100 Best Stores in London. The brand also has a 750-ft2 store-in-store in Liberty London and a recently opened 500-ft2 store in world-famous Harrods.
House of Hackney also ships directly to the customer worldwide and its interiors and fashion collections are stocked in 65 partner stores worldwide in 26 Countries. A fast growing ecommerce business completes the multi-channel sales structure.