The Jackal is a luxury lifestyle media brand aimed at affluent, urban men. The smart-dressing, smart-living, smart-thinking content offers authoritative, approachable and intelligent advice and curated content ‘for stylish minds’.
Launched into a stale men’s magazine market, The Jackal provides luxury brands with a dynamic new communication channel. The free distribution (audited at 100,026 copies) delivers scale and engagement using two methods: their ‘brand to hand’ network targets affluent commuters at London Underground and Overground stations via a team of smartly dressed merchandisers; and their ‘direct’ distribution focuses on airport racks and business class lounges, Eurostar, Heathrow Express, corporate businesses, luxury retailers, members’ clubs and upmarket restaurants.
Alongside print, The Jackal publishes original content across online, email, and social, bringing together the traditions of quality print media, the dynamism of free distribution and the directness of digital media.
With luxury brands continually looking for ways to reach, engage and retain easily distracted audiences, The Jackal is a home for brands who are looking to sell their products and tell their stories to affluent, professional men. To date The Jackal has worked with over 40 luxury brands including Rolex, Breguet, Cartier, OMEGA, Gieves & Hawkes, Floris, Fitzdares and Edward Green.
Their mission is to inform and inspire their audience and to develop The Jackal into a trusted and influential voice for the modern, urban male.