VisitBritain is the national tourism agency, responsible for marketing Britain worldwide, developing Britain’s visitor economy and building the value of tourism to Britain.

They have a global footprint, thanks to their strong digital presence, and market their country in 21 countries. As the lead consumer marketing agency for the UK, the company grasped the opportunity of the London 2012 Games to showcase a welcoming, exciting Britain, which put us on the wish list for visitors from the new growth markets in Asia and Latin America and revitalized our appeal in core markets such as Europe and the US.