My Life’s Work | Balthazar Fabricius, CEO, Fitzdares

In this new weekly series, we meet a Walpole member chief executive to discover what makes them tick, how they define success, and what keeps them awake at night. This week, Balthazar Fabricius, CEO of bespoke bookmakers Fitzdares, talks about the importance of finding a mentor and his joy in discovering the perfect gift. 

Balthazar Fabricius grew up on the Goodwood Estate, and was educated at Sherborne, followed by King’s College London. He cut his teeth on Ladbrokes’ Graduate Scheme in 2002, before founding Fitzdares in 2005. In 2007, Fitzdares became one of Walpole’s inaugural Brands of Tomorrow alongside Nyetimber, Bremont, Miller Harris, Astley Clarke and Persephone Books.

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What does British luxury mean to you? 

A story, craftsmanship, authenticity, service.

What’s your vision for the company?  

To set the tone for how the game is played.

What do you consider your greatest achievement?       

To have dared to believe.

How do you define success?      

Customer satisfaction. Bringing fun, levity and opinions to our members’ lives.

What’s your greatest extravagance?      

Rioja Alta Gran Reserva 1997 – I’d happily corner the market in it.

What do you like most about your job?

When I can see my team working together, getting a real kick from what they do.


I’ve become very unpatriotic since being a bookie.

What has been your greatest regret?

I wish I’d learnt to code sooner.

What inspires you?    

I get pathetically excited surprising our members with little gifts, which either we make or source ourselves, or we collaborate on with other luxury brands.

What was your big break?         

Ben, Zac, Teddy Goldsmith, James Osborne and Taki – all believing.

What is your guiding principle? 

Employ attitude, train skill. You cannot do it the other way around.

Which living person do you most admire?       

My Father.

Which words or phrases do you most overuse?   

‘Sense test’ ‘headspace’ ‘espresso’ ‘turmeric’

What keeps you awake at night?         

Regulation and compliance.

What do you most value in your friends?   

I can find it hard to switch off so their ability to make me laugh is relaxing and therapeutic!

In a parallel life, what would you be doing?  

Playing professional tennis. Andre Agassi was my hero.

What piece of advice would you give someone entering the luxury industry now?

Find mentors as quickly as possible who can keep your eye on the big picture as you get sucked into the day-to-day.

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