Brand Snapshot | Boodles launches limited edition pendant in support of Street Child
Officially being launched at Kensington Palace on 22nd November fine jeweller Boodles is marking its partnership with leading NGO Street Child by releasing a bespoke, limited edition pendant. Proceeds from sales of the pendants are expected to top £50,000 with the full value being donated by Boodles to support the charity’s work helping children into…
Officially being launched at Kensington Palace on 22nd November fine jeweller Boodles is marking its partnership with leading NGO Street Child by releasing a bespoke, limited edition pendant. Proceeds from sales of the pendants are expected to top £50,000 with the full value being donated by Boodles to support the charity’s work helping children into education in the world’s toughest places.
Named Boodles x Street Child, the pendant will have a recommended sales price of £4,800 and features a simple diamond-set circle, which is set in 18 carat yellow gold with diamonds, held by an 18 carat yellow gold hand motif and chain. A motif engraved with both Boodles and Street Child’s logos will feature at the top of the chain. The circular pendant signifies community and harmony, whilst the clear and powerful symbol of a hand represents the support that Street Child provides to vulnerable children and their families in the world’s toughest places.
The pendant is being launched at Street Child’s 10th birthday gala dinner at Kensington Palace which will be attended by Street Child patron, Sarah, Duchess of York. Street’s Child’s vision is a world where it is seen as unacceptable for a child not to be in education. But today there are 121 million school-aged children around the world who are not in education with millions more children who are in school but failing to learn. Street Child delivers simple and sustainable solutions from building schools and training teachers to child protection and livelihood support to ensure that children have access to education.
Boodles takes great measures not to source diamonds from unethical mines: in selecting Street Child as its Charity of the Year, Boodles aims to support communities in Sierra Leone that have been affected over the years by irresponsible diamond-mining practices. Whilst recognising there has been progress in Sierra Leone since the mid-90s, there is still plenty of work to be done and so Boodles would like to help support communities affected by adverse mining activities.
Director of Boodles, Annie Wainwright, who visited Sierra Leone earlier this year said: “I visited some of the projects that Street Child support in Sierra Leone and was most impressed with the work they are doing in impoverished rural communities. But I could see that there is still much help needed because so many children are still not able to go to school.”
Annie Wainwright continued: “We are excited to launch the Boodles x Street Child pendant not only to raise funds for Street Child but also to spread the word about the vital work that Street Child does helping children into education in the world’s toughest places.”
Street Child CEO Tom Dannatt said: “2018 is an exciting year for us with 22nd November marking the 10th birthday of Street Child, the organization I founded in 2008. To date we have helped 200,000 children and it feels fitting to mark this special occasion with the launch of the Boodles x Street Child limited edition pendant.”
Street Child patron Sarah, Duchess of York said: “Street Child believes that education is a fundamental right but shockingly there are 121 million school-aged children around the world who are not in education. I am delighted that Boodles have chosen to support our work with the launch of this beautiful pendant.”