Brand Snapshot | Castore | Brand of Tomorrow 2018
Premium sportswear brand Castore has announced an exclusive partnership with world leading hotel group Mandarin Oriental to create a unique retail offering for guests. As digital and physical retail channels continue to merge, the partnership combines the convenience of digital shopping with a physical store experience to offer specially curated selections of Castore’s high quality sportswear within hotel wellness facilities.
The partnership sees Castore become the exclusive men’s sportswear partner of Mandarin Oriental, recognising the increasing importance of health and fitness to discerning customers across the world. As part of the tie-up, Castore will also be hosting personalised tailoring sessions around the city for VIP customers, who can receive perfectly cut garments delivered directly to their door.
The fast growing sportswear brand, which is worn by celebrities including Henry Cavill as well as members of the Royal Family generates 35% of its sales in Asia and the market is key to its future growth plans as British heritage continues to resonate strongly with consumers.
Launching in the Mandarin’s flagship site in central Hong Kong in March, by the end of 2018 Castore will expand the offering to Singapore, Shanghai, Macau and Tokyo. As global retail becomes ever more connected, Castore will be at the forefront of the evolution, providing unique and deeply personalised shopping experiences to customers across the world.