Brand Snapshot | David Collins Studio unveils new website and branding
David Collins Studio has undergone a total brand review and today (Monday 30th July) unveils its new identity and website – davidcollins.studio. The rebrand follows a period of intensive research and analysis to understand the reasoning behind, the purpose and the ambitions of David Collins Studio.
Image: The Carriage House at Walpole member Adare Manor.
For the first time since it was established in 1985, the Studio, in collaboration with London branding experts Bibliotheque London and website designers Future Corp, and external creative director Graham Erickson, internalised its client creative process and sought to re-discover its history, legacy and contemporary significance in order to deliver the true identity of the Studio as it stands today.
Commenting on David Collins Studio’s new identity, Founder and CEO Iain Watson says:
“We say that our projects rewrite the idea of timeless glamour. Looking at our own branding allowed us to capture this approach with a bespoke font and exquisite materials. We were excited to work with Bibliotheque and it has been an inspiring collaboration.”
Creative Director Simon Rawlings adds:
“As a Studio we continuously evolve creatively, to ensure our designs remain relevant and without time. The marriage of modernity and classical inspiration have always been our vocabulary, and our skilled crafting of this combination delivers uniqueness. Presenting our Studio through brand and digital now takes the same dynamic approach that we have with our project work. A uniquely iconic type, and a digital presence created to engage and inspire, embodied within our signature luxurious approach.”
The new logo with bespoke font DCSynthesis was created out of a desire to combine the Studio’s ability to produce both contemporary and classical interiors and is a unique combination of serif and sans serif fonts that recognizes the juxtapositions that embodies the Studio work.
With its extensive portfolio of projects, the Studio have delivered a site that is editorial in focus; inviting writers, photographers and artists to interpret the projects and deliver a different perspective to the body of work. The result is an intriguing mix of stories that highlight the breadth of their work delivered through an explorative format, with imagery, hand drawn sketches and film as illustration.