Brand Snapshot | Fortnum & Mason to open store and restaurant in Hong Kong
Fortnum & Mason has announced the opening of a new site in K11 MUSEA, a unique retail destination situated in the heart of Hong Kong’s US$2.6billion Victoria Dockside redevelopment. The Fortnum’s shop and restaurant will open in September 2019.
This opening represents a significant milestone for the business as the first Fortnum’s store and restaurant concept outside of the UK. Responding to the thriving international demand for Fortnum’s products, service and hospitality, the shop and restaurant are set to complement its current retail partnerships across Asia including Lane Crawford in Hong Kong, Isetan Mitsukoshi in Japan and, most recently, Shinsegae in South Korea. It marks the continued development of the business and creates an opportunity to extend its best selling products to new and existing customers in Hong Kong, China and beyond.
“Fortnum’s is a business which, for centuries, has thrived on delivering a sense of pleasure for our customers. Building on our 47 years of experience in Japan, South Korea and Hong Kong, our latest expansion in Asia is an important next step for us, as we extend our reach further across the world ” says Kate Hobhouse, Chairman of Fortnum & Mason. “We have seen significant appetite for the Fortnum’s brand and products in the region, with impressive year-on-year sales growth. We are therefore incredibly proud to continue our record of investment and growth by expanding our business into new markets, and reinforcing our support for amazing producers and suppliers and creating new job opportunities.”
“We are excited to establish our presence in Asia in such a pioneering development. K11 MUSEA, a unique retail destination in Hong Kong, speaks to the growing consumer demand for immersive experiences of art, culture and commerce” says Ewan Venters, CEO of Fortnum’s. “As a business with creativity and innovation at its core, we believe that our partnership with K11 MUSEA is a natural fit for us.”
The latest evolution in Fortnum’s 312-year history, this announcement marks the ongoing growth of the retailer following its most recent opening at the Royal Exchange in London. As with previous store and restaurant openings, Fortnum’s is proud its continued growth creates new job opportunities both at home and in the region, with c.90 new roles in Hong Kong. This also represents a significant opportunity for Fortnum’s British suppliers who produce 86% of the retailer’s products in the UK.
The beautifully designed 7000 sq. ft. space will include a store, featuring an edit of Fortnum’s most cherished products, from tea, biscuits and wine, to joy-giving gifts such as champagne and stunning teaware and of course people will be able to enjoy the award winning hospitality of Fortnum’s in the restaurant upstairs while taking in the stunning views across the iconic Hong Kong harbour.