Brand snapshot | Fortnum & Mason at the Royal Exchange launches
Fortnum’s will unveil its new standalone store and restaurant in the City of London.
Fortnum & Mason has opened their newest outpost at one of the world’s most iconic centres of trade, The Royal Exchange. After years of close ties with the City through its Concierge service, Fortnum’s brings the exceptional hospitality and gifting for which it is world-famous straight to London’s financial centre. This is the fourth UK store for Fortnum & Mason, and sits alongside a new destination restaurant – The Fortnum’s Bar & Restaurant at The Royal Exchange. The latest evolution in Fortnum’s three centuries of history, this opening marks the ongoing growth of the retailer along with its commitment to London as a global finance capital.
Opening in the al fresco-style surroundings of The Royal Exchange’s majestic central courtyard, The Fortnum’s Bar & Restaurant seats up to 90 covers, allowing for both table and counter dining. The ambience will be one of understated sophistication, intimacy, and warmth, while the seasonal and contemporary menu will go from breakfast through to dinner. Diners will enjoy a luxurious offering of caviar, shellfish, and smoked salmon – hand carved at the counter – along with light, raw, and vegan offerings. Produce will be fresh from the famous Food Halls, such as Fortnum’s exclusive Glenarm beef – cooked using the on-site Josper Grill – while classic Fortnum’s dishes are also on offer, including Welsh Rarebit and Knickerbocker Glory. Food will be served alongside an extensive and curated wine and champagne list, in addition to cocktails, floats, and digestives.
In keeping with the brand’s traditions, The Fortnum’s Bar & Restaurant is the perfect spot for an excellent cup of tea – and visitors can enjoy one that has been specially blended for exclusive sale at The Royal Exchange. Made up of malty Assam and refreshing Ceylon, the traditional black tea is similar to the iconic Royal Blend, with the addition of very special Yunnan Golden Buds.
There are more opportunities to taste, see, and smell Fortnum’s famous and rare blends of tea in the store itself, thanks to prominent tea sensory experience tables offering flavour notes, along with counter steampunks. Specially built units will showcase tea pairings with some of Fortnum’s most famous products, including preserves, honey, and of course, biscuits.
Across the rest of the beautiful space – designed by the award-winning Universal Design Studio – Fortnum’shampers will be joined by a refined edit of more recognised and beloved
products, including wines and spirits, and fresh food. A personal shopping service will be available to diners at The Fortnum’s Bar & Restaurant, while customers will also be able to shop online at fortnumandmason.com and collect from Fortnum & Mason at The Royal Exchange.
Read more: Fortnum & Mason