Brand Snapshot | James Cropper
Each week we bring you the most up-to-date news, trends, campaigns, and launches from Walpole’s members. Today, speciality paper merchants, James Cropper on the current trend for the most elusive paper colour – black.
With more than 170 years of experience in the industry, James Cropper has unrivalled knowledge in the world of luxurious papers for packaging. The British master papermaker has supplied some of the world’s most discerning style-makers with custom papers that transform the appeal of all manner of items, from champagne and spirits, fragrance, chocolate and retail packaging to garment labels and look books.
More and more premium brands are looking to the darker palette, opting for sleek and elegant packaging. Black – that darkest most elusive of paper colours – is like a wardrobe essential, known for bringing an edge of sophistication and class along with a timeless appeal.
Based in the tranquil setting of the Lake District, James Cropper holds over 50 different recipes for Black. Such papers include the likes of Liquorice and Black Lentil from the company’s Dolcelicious range of food contact-approved papers; Black Bowston, made from 100 per cent recovered fibre; and Black from Vanguard, which has a smooth finish ideal for print.
Behind the scenes, technology, science, art and skill combine to give unrivalled choice in ready-made and bespoke papers. With the Tailor Made service, James Cropper works with clients to make papers to order, and can combine colour, texture, coatings, and fibre choices to match technical requirements and meet sustainability credentials.
Susan Wilson, group packaging director at James Cropper, said: “Uncoated papers are increasingly in demand due to their tactile, luxurious appearance, and choosing darker package designs puts the focus on form, typography and embellishment to catch the eye – flourishes that certainly make a product stand out from the crowd!”
Find out more at jamescropper.com