Brand Snapshot | Johnstons of Elgin announces Edinburgh flagship

Esteemed fashion and homeware brand and Royal Warrant holder Johnstons of Elgin has announced that a new flagship will open in Scotland’s capital for Easter 2019. Located on Multrees Walk, Edinburgh’s luxury shopping street, the label’s new space will be over two floors and will house womenswear, menswear and homeware collections.

Set over 2,000 square feet, this flagship will open showcasing the Spring Summer 2019 collection – the same collection that was presented to a global audience at September’s London Fashion Week.  Suitably positioned amongst other luxury brands such as Burberry, Mulberry and Louis Vuitton, and with the street anchored by Harvey Nichols Edinburgh, the store will cater for the city’s style-savvy consumer.  The store will become the brand’s flagship in Scotland, joining a family of Johnstons of Elgin retail spaces including Elgin, St. Andrew’s and England’s flagship on New Bond Street.  The brand continues to expand across the UK, with a presence in Harrods and, internationally, in Kadewe, Berlin and Joyce, Hong Kong.

George McNeil, Managing Director – Retail Division says “Looking ahead to 2019 with strong growth behind us, this Edinburgh flagship store is another stepping stone in cementing the Johnstons of Elgin legacy through retail. Our new retail experience located in Multrees Walk will offer a unique customer experience which draws inspiration from our manufacturing roots.  It will target the domestic Edinburgh market whilst welcoming international visitors to Scotland’s capital”.