The Conran Shop at London Design Festival
The Conran Shop celebrates London Design Festival 2019 with two exciting collaborations celebrating the heritage and legacy of contemporary design. Walpole members are invited to attend two parties with The Conran Shop during the festival.
For London Design Festival, The Conran Shop’s Chelsea store celebrates the heritage and legacy of contemporary design with a monumental window installation created by design studio Sella Concept. Using reflection as a metaphor for temporal transition, the installation conveys The Conran Shop’s passion for innovation alongside its ongoing celebration of design icons.
Sella Concept’s founders, designers Tatjana von Stein and Gayle Noonan, are transforming the Chelsea window into a hall of mirrors, an infinitely reflective, stripped-back fantasy world of curved forms, sharp straight edges, floating walls and windows.
Influenced by the work of the legendary Mexican architect Luis Barragán – particularly his use of apertures and planes – Sella Concept are creating a space of hovering screens, colourful openings, spherical windows and abstract shapes that runs the length of the shopfront. Mirrors and strips positioned on the external walls create endless reflections of the products on display, from multiple angles, earning the installation its title: Ad Infinitum.
The window is divided into four showcase spaces, each one distinctive in its design and colour palette and devoted to a single piece of furniture. This gives visitors a chance to focus solely on one object at a time, exploring it from myriad angles and perspectives.
“Sella Concept have brought a fresh way of thinking, something different and unexpected into the store environment. This beautiful and immersive installation provides an opportunity to celebrate some of our most iconic
pieces, but with a twist. We’re excited to see our customers’ reaction.” – Stephen Briars, Creative Director, The Conran Shop
Ad Infinitum will be in place at The Conran Shop Chelsea, in Brompton Design District, for the duration of London Design Festival, 14–22 September 2019. Walpole members are invited to join The Conran Shop for a party to celebrate the installation on the 19th September. Click here to register to attend.
Meanwhile, in Marylebone, where The Conran Shop will act as the hub of this year’s Marylebone Design District, Hauser & Wirth transforms the shop window into a gallery space, presenting work inspired by a group of selected artists.
Limited editions and collectable designs that feature in various ways the work of Hauser & Wirth’s indomitable roster of artists will find a new home in The Conran Shop Marylebone’s windows during London Design Festival. Pieces created and inspired by Alexander Calder, Louise Bourgeois, Paul McCarthy and Dieter Roth, among many others, will feature alongside The Conran Shop’s new season edit.
The Conran Shop, Marylebone has been announced as the central hub for the Marylebone Design District of London Design Festival and will host the official party for the district on Wednesday 18 September which Walpole members are invited to join. This exhibition of artist-led design objects will launch during LDF and continue right up until Frieze in October. A number of design collaborations include Matthew Day Jackson’s Kolho collection of chairs inspired by moon landings and coated in a newly-developed Formica finish, alongside The Conran Shop’s Latis Chair, designed by Samuel Wilkinson and upholstered in new Raf Simons/Kvadrat fabrics. The walls will be adorned with limited editions that range from silkscreen prints to skateboards and decorative plates, while artist-designed jewellery, scarves, soft furnishings, games and stationery will take centre-stage.