Brand Snapshot | The Jackal
Founders of upmarket men’s media brand, The Jackal (and a 2018 Brand of Tomorrow), Darren Sital-Singh and Dan Tucker, have launched a crowdfund campaign through Seedrs, the equity crowdfunding platform, with the aim of raising seed capital to expand the business.
The investment will be used to increase the publishing frequency from four to six magazines a year, plus two summer newspapers; grow the digital audience; build up the creative content studio; and ready the business for an e-commerce launch.
Managing Director, Darren says “We’ve achieved a huge amount in two years with no investment and we’re very excited to be able to have access to capital that will help us build on our successes.”
You can view the campaign here.
The Jackal is a media brand aimed at modern, affluent men in London. It carries a mix of style advice, profiles, features, culture, comment, travel, cars, tech and luxury products. It is produced on quality stocks, perfect bound, and distributed for free into the hands of commuters, primarily through central London transport hubs and in airports, high-end businesses and hotels, members clubs and upmarket menswear retailers.
It partners with luxury and premium advertisers, who are under-served by the mainstream media offering in the freemium space. The Jackal launched in March 2017, and has now published 10 issues of the magazine, with an ABC audited circulation of 100,024, making it the third largest title in the men’s general lifestyle sector, and two newspapers with a 25,000 circulation. Through thejackalmagazine.com, three social channels (@thejackalmag) and a weekly email newsletter, The Jackal distills a daily dose of style, comment and culture to its growing audience.