Member of the Week | DAKS

DAKS is an elegant and luxurious British heritage brand providing exquisite clothing for both men and women. Proud and rightful owners of three Royal Warrants.

DAKS Simpson began in 1894 when Simeon Simpson, who was just 16 at the time, established a bespoke tailoring business in Middlesex Street in London. At that time Middlesex Street, being at the hub of the garment trade, was better known by its nickname as ‘Petticoat Lane’. Simeon’s ingenious artistic talent and enthusiasm for business created a perfect environment to develop the mass production of quality tailoring for the first time in the world. He sought to produce factory made, ready-to-wear garments of the highest quality at the same standard as bespoke tailoring.

DAKS Slacks were created in 1934 and revolutionised menswear tailoring worldwide. It was at the same time that the brand name DAKS was created, derived from the words DAD and SLACKS. Under the DAKS name, the company became the largest manufacturer of top-quality menswear in Britain, selling throughout the world.

The company was the first to invent and patent the self-supporting trouser, which featured an adjustable waistband, eliminating the need for belts and braces. This unique invention has influenced fashions for over 120 years.

Over the years DAKS has built up a strong reputation as one of the UK’s most quintessentially British luxury brands that have maintained unbroken integrity with its tradition.

The brand is proud to hold all three Royal Warrants, one of only 15 firms to do so, and 2016 saw the 60th anniversary as holder of HRH The Duke of Edinburgh’s warrant. These warrants are a hard-earned reflection of excellence of product and service provided in store.

The DAKS House Check, incorporating the colours of camel and vicuna, two of the most luxurious fibres contrasted with black, was devised in 1976. This three colour combination of camel, vicuna and black was used not only for DAKS products but also for DAKS packaging and advertisements. The brand celebrated their 40th anniversary in 2016 with an exclusively designed check.

Worldwide, DAKS is sold in 30 countries and in over 2,000 speciality shops, major stores and concessions, with a strong reputation in the Far East markets. The flagship store is on London’s Old Bond Street which houses the full menswear and womenswear ranges, including wardrobe essentials such as knitwear, trousers, shirts and outerwear.

The womenswear collection, which was originally produced in 1937, features a selection of contemporary tailoring, outerwear, knitwear and accessories. Both collections are developed by the London in-house design team, who each season select the finest fabrics available. A full alteration service is also offered.

DAKS is proud to show its menswear and womenswear collections internationally on the runways each season at Milano Moda Uomo and London Fashion Week respectively.

Find out more:

10, Old Bond Street, London W1S 4PL

View the Yearbook here.