Member of the Week | Selfridges
Selfridges is on track to create the largest single-space luxury accessories hall in the world. When complete, in spring 2018, it will cover 60,000 square feet, stock over 70,000 items and be the ultimate global destination for luxury accessories.
Part One, which opened in November 2016, introduced a new aesthetic, completely rethought and yet entirely in-keeping with the original architecture and heritage of the store. Beautifully designed boutiques, created in collaboration with David Chipperfield Architects, for powerhouse brands including Chrome Hearts, Valentino, Gucci, Chloe, Chanel and Celine, set the pace.
Part Two, opening in November this year, will add five new boutiques for Christian Dior, Louis Vuitton, Prada, Fendi and Hermes from December 2017. These international brands will frame a seasonal accessories edit as well as unique destinations for personalisation and luxury lifestyle, and an exciting new platform for Selfridges’ most extraordinary products, at every price point.
“By more than tripling the space Selfridges dedicates to luxury accessories, we are welcoming a new age of retail.” says Selfridges Buying & Merchandising Director, Sebastian Manes. “Our vision is to combine architecture, product and service that is intelligent, intuitive and unusual. We want to bring meaning to the journey of shopping by creating a social place where merchandise runs on the imagination of everyone visiting us, in a way that enhances our customers’ personalities and preferences.”
Accessories are all about self-expression and Part Two of The Accessories Hall will offer customers many new possibilities. Find new brands like Boyy – who have created a number of exclusives, and Hayward, a label founded by Marin Hopper, daughter of Dennis Hopper, and named after her mother, Brooke Hayward. The best-dressed lobes will be heading to our new dedicated earring edit featuring Charlotte Chesnais, Ellery and Paula Mendoza.
To fete the opening, 10 global brands, including Alexander McQueen, Chloe, Jimmy Choo and Mulberry have created celebratory exclusives inspired by their brand new London home, borrowing from London icons and the red, white and blue of the Union Jack.
One of the exciting additions to the Accessories Hall is showcasing of ten bespoke-designed smartphone cases, created especially for the brand new Google Pixel 2. Ten designers have joined forces with Google to bring form to function, creating art to aling beautifully with a world-class phone.
The Accessories Hall will also expand its luxury parameters to encompass lifestyle: Buly 1803, the magical Parisian apothecary, will open up shop, presenting its full inventory and delectable calligraphy services; and Byredo, makers of exquisite scent and candles will also open a boutique, which will retail their accessories collection for the first time in the U.K.
PERSONALISATION IN THE ACCESSORIES HALL
Personalisation has changed the way we shop, bringing together experience and individuality in a way that can be endlessly rethought and reworked. A permanent Personalisation atelier in the Accessories Hall will provide workshop-style services to accessorise every accessory: bespoke Boyarde hand-painting and classic hot-stamping in a range of languages and symbols for monograms or messages will be available across every brand, alongside a multi-brand curation of stickers, charms and straps. Selfridges has also invited its favourite designers and brands – Loewe, Proenza Schouler, Altuzarra, Marni and Stella McCartney et al – to lend an exclusive print to a bandana – to decorate hair, wrists and of course handbags.
For more information, please visit www.selfridges.com