Molton Brown’s new Bluewater store concept
Molton Brown, London’s fragrance experts since 1971, welcomes you to their new unique sanctuary in Bluewater Shopping Centre; an immersive destination that heralds a new design direction in the brand’s store portfolio.
Collaborating with leading brand agency Dalziel & Pow, Molton Brown unveils an unrivalled vision in British luxury that honours their roots and reframes them for our times.
The new store concept is a contemporary twist on their ’70s heritage and original salon in Mayfair’s South Molton Street; once a lifestyle hotspot for international glitterati and trailblazers during theera of free spirit.
A Natural Philosophy
Ever since the beginning, founders Caroline Burstein and Michael Collis placed natural ingredients at the heart of Molton Brown. Made in England, the new store aesthetic embodies this
earth-born ethos, designed with bespoke stained wood, woven rattan cabinets and f lourishing plants. Taking care to a new level, every little detail has been sensitively considered; from the warm, energy-conscious lighting to the British furnishing, manufactured in Haverhill, Suffolk.
Journey of the Senses
Molton Brown prides itself on its legacy of offering immersive sensorial moments, treating their customers as welcomed guests.
As soon as you step through the doors of the new store, you will embark on an interactive journey that shuns the conventional shopping experience, where you can discover more about the brand.
Begin with the Fragrance Bar; a dedicated space that exhibits Molton Brown’s provocative new Eaux de Parfum and Eaux de Toilette for you to experiment and explore.
Channelling the front of the original store, the Fragrance Bar is hand-painted with a marble effect in the brand’s signature heritage-green.
Whilst here, discover the exciting interactive Fragrance Finder; an intuitive system that cleverly matches your signature scent to your personality. This innovative tool guides you through a sequence of images and tactile props, asking you to choose the ones that you are naturally drawn to. It will then recommend the scent that is most suited to your distinctive, truly unique self.
Continue on your journey and browse the new Library of collections, decorated with a handpicked selection of ’70s-inspired ornaments, heritage photography and campaign imagery; an infusion of past and present stories. Relax in retro-inspired chairs and indulge in some much-deserved ‘me time’ with a complimentary Hand & Arm Massage at the inviting marble sink. Enjoy further complimentary in-store services, including a Gifting Consultation and the ‘Make it Mine’ gift wrapping station to embellish your chosen luxuries with beautiful bespoke touches.
Elevated VIP Experience
Molton Brown have devoted a private haven for their cherished VIP customers in the new store. Tucked discreetly at the back, this cocooning alcove is decadently lit by a contemporary chandelier, where guests can recline on the heritage-green velvet booth and enjoy refreshments from the drinks cabinet. You can reserve the VIP section for a Personal Fragrance Consultation
or to celebrate special occasions within a tranquil ambience.
The New Bluewater Store Concept is now open.
Bluewater Shopping Centre, Unit L109A, Lower Guildhall, Kent, DA9 9SN