Trunk opens in Zurich
The menswear destination and former Brand of Tomorrow, Trunk, is this month opening its first stand-alone store outside London on Seefeld’s Dufourstrasse in Zurich.
Founded by Mats Klingberg in September 2010, Trunk features emerging and established brands from Japan, Italy, the UK, the US and beyond, alongside its own label collection. It offers a high-level of personal service, underpinned by a belief in the art of dressing well.
Its original shop is located on Marylebone’s Chiltern Street in London, with a sister accessories store, Trunk Labs, sitting a few doors down. Trunk has also curated a collection for Lane Crawford in Hong Kong. “We wanted to create a shop that caters to an international audience of men seeking easy to wear, intelligently designed clothes and accessories, with no compromise on quality.”, says Mats Klingberg. “I lived and studied here in the early 90s and since then Switzerland and Zurich have always been very close to my heart, so it feels a bit like coming home with the opening of Trunk in Zurich.”
“Trunk is a shop for men who like to look effortlessly elegant – in all settings. Our aim is to make Trunk a destination
for men to shop everything from suits to shirts to swimwear. At the same time we want to deliver a great experience in a warm, welcoming environment – dedicated to making shopping simple and enjoyable.”
Since launch, Trunk has shown its support for emerging and established brands for craft and provenance by creating
exclusive product collaborations with Tabio socks, Porter bags, Fueguia fragrances and more. Convincing smaller
brands, such as Ichizawa Hanpu from Kyoto, to take a risk overseas has been one of the defining features that makes Trunk unlike many other shops.
For the Zurich opening, Trunk is taking part of Marylebone to Switzerland in the form of Lyn Harris’ Perfumer H fragrances and candles which will be sold exclusively in the store. Also from London and available exclusively at Trunk, will be canvas bags made by Charlie Burrows in his studio in Shoreditch. Trunk is also partnering with local Swiss brands like Soeder and Lehner and to introduce several new styles of jackets, shirts, trousers, small leather goods and bags.
Designed by Swiss and Zurich based architect David Marquardt of MACH Architektur the store’s (approximately 65
square metres) grey and oak walls combined with Swiss mid-century furniture create an inviting environment. As you enter the store you will also be welcomed by David Willen’s photo of the Gotthard Tunnel from his Fluchten series.