Turnbull & Asser names Becky French as its new Creative Director

Becky French takes the helm of the British shirtmaker with a focus on creating a visual identity for Turnbull & Asser’s next stage. The aim is to speak to its existing loyal customers whilst inviting a new audience to experience what the brand has to off€er.

Born in West Somerset, French began her menswear career in New York with Ralph Lauren Purple Label before returning to the UK in 2006, where she joined Aquascutum. In 2010, she founded men’s accessories label, Marwood, and has also freelanced for brands including Paul Smith and sustainable UK-based brand Finisterre. French joined Turnbull & Asser in early 2018 as Head of Design.

“Turnbull & Asser has such a rich history and reputation as the leading luxury British shirtmaker. It is a pleasure to be a part of the evolution of Turnbull & Asser and to further develop the ready-to-wear, Made to Measure and Bespoke shirt lines, along with a full lifestyle collection. I would love more people to know about Turnbull and aspire to own at least one of our shirts, which are made in our workroom in Gloucester. We hope to speak to our existing customers but also invite a new audience to walk in to the doors of our stores in London and New York.”
— Becky French.

Sharing a vision to increase its dedication to sustainability, French comes on board to also ensure the brand contributes positively to the environment, in-turn creating an inspiring and positive workplace.

Autumn/Winter 2019 will be French’s first collection as Turnbull & Asser’s Creative Director.

How I Love London | Autumn/Winter 2019

How I Love London, Becky French’s first collection for Turnbull & Asser, is a collection of classics inspired by van Gogh, who championed confidence with colour and artistic style, during his time in London.

Turnbull & Asser’s latest collection—and the first by its new Creative Director, Becky French—finds its starting point with the famous post-impressionist painter, Vincent van Gogh. Particularly inspired by his time living in London, van Gogh’s love for the city was well-documented by his brother Theo, and it forms the central theme for the current exhibition taking place at TATE Modern.

Adapting this, the British shirtmaker focuses its collection on the idea of a European man and his desire to take in London for everything that it is. Vincent van Gogh’s prominent artworks, and his artist friends including Francis Bacon, were used to guide the palette combinations of soft pink, rich green and navy against pops of bold coral, marine and copper.

Delving into the collection, the centrepiece shirts are a mix of confident stripes and coloured checks created traditionally for business, but easily optioned to style in a more relaxed way. With designs exclusive to Turnbull & Asser, the colour combinations reveal more interest close up, and a subtle playfulness. A standout piece in the collection is the new tailored fit shirt with a concealed button-down Bury collar in rusty orange and broadspaced fine white stripes. Styled with a matte silk textured green tie and brown velvet jacket, the mood of seventies’ Englishness prevails.

The seasonal jackets are rich in colour and texture and include a new deconstructed style—softer in the shoulder and wearable for every day or special occasions. Textured hopsack blazers in rich copper and navy, and the brown plaid and charcoal herringbone cashmere jackets are standouts for the colder months— all of which are woven in England. For outerwear, key pieces include the new Turnbull & Asser Storm System cashmere overcoat in dark navy, as well as a stylish single-breasted tailored wool melton overcoat for a modern city look.

The knitwear sees a selection of new warmer, bolder colours come into play with classic cashmere jumpers in sunflower yellow, cobalt blue and deep harissa—made to be worn perfectly under your jacket. For the wintry months, chunky cashmere shawl neck cardigans expertly knitted in Wales are the go-to for a sophisticated change to a jacket.