Walpole Book of British Luxury | Member of the Week: Atelier Swarovski
From menswear to motor cars, fragrance to fine wines, the Walpole Book of British Luxury offers an enticing look behind the scenes of some of the UK’s best brands… This week, we continue our focus on the brands in the book with jewellery brand Atelier Swarovski.
Atelier Swarovski is the embodiment of conscious luxury, the ethos that drives Swarovski in its pursuit of the twin goals of excellence and sustainability. The ultimate expression of the brand, Atelier Swarovski was founded by Nadja Swarovski in 2007 as a showcase for innovation, craftsmanship and the art of crystal and gemstone cutting – the qualities on which her great-great-grandfather Daniel Swarovski founded his company in 1895.
Atelier Swarovski collaborates with the world’s leading talents in fashion, jewelry, architecture and design to craft contemporary jewelry, accessories and home décor pieces using Swarovski’s rich palate of creative materials, and its proprietary technologies and techniques. Past and current collaborators include Karl Lagerfeld, Penélope Cruz, Jean Paul Gaultier, Viktor & Rolf, Mary Katrantzou and Maison Margiela for jewelry, and Zaha Hadid, Daniel Libeskind and Ron Arad for home décor.
Launched in 2017, Atelier Swarovski’s Fine Jewelry collections embrace innovative, sustainable materials and positive production practices. Swarovski Advanced Crystal is the most responsible crystal on the market, while Swarovski Created Diamonds – 20 years in the making – have the hardness and brilliance of mined diamonds, but a lower environmental impact. Atelier Swarovski has also committed to using both recycled gold and gold produced under the global Fairtrade certification, which empowers farmers, workers and miners to improve their quality of life.
Driving positive change and attitudes across the luxury industry, Atelier Swarovski aims to build on Daniel Swarovski’s founding vision – to create exceptional objects in ways that respect the wellbeing of people and the planet. In the future-facing designs of Atelier Swarovski, beauty and humanity go hand in hand.