Walpole Book of British Luxury | Member of the Week: Belmond
From menswear to motor cars, fragrance to fine wines, the Walpole Book of British Luxury offers an enticing look behind the scenes of some of the UK’s best brands… Today, our brand of the week is Belmond, purveyors of exceptional hotel and luxury travel adventures.
Established in 1976, Belmond has been a pioneer in luxury travel for more than 40 years, building a passion for authentic escape into a carefully curated collection of 46 iconic hotels, trains and river cruises in 24 countries.
Every property has its own timeless story to tell. Yet, the hallmarks of British luxury – heritage, craftsmanship and a reputation for excellence in unrivalled experiences – thread through them all.
Belmond’s long history in the world’s most inspiring destinations has given rise to rich storytelling: Dostoevsky penned Crime and Punishment in the Belmond Grand Hotel Europe in St Petersburg, Casanova held clandestine meetings in the gardens of Belmond Hotel Cipriani in Venice, and Lillie Langtry courted the future King of England at the historic Belmond Cadogan Hotel in London.
Today, the soul of the Belmond brand is brought to life through carefully preserved design details, a strong local presence, and The Art of Belmond, a celebration of the wonderful world of Belmond experiences and the joy of good living.
Design and craftsmanship is in the DNA of the Belmond brand. The historic Venice Simplon-Orient-Express, for instance, features delicate light fixtures made by a traditional glassblower and striking marquetry, an ancient decorative craft.
All of the unique properties within Belmond’s global portfolio – from Belmond Eagle Island Lodge in Botswana to Belmond Cap Juluca in Anguilla – encapsulate the essence, culture and local materials of their magnificent locations.
Belmond also supports emerging creative talent through its partnership with New Designers, the UK’s most influential source of design talent, to continue inspiring the imagination of tomorrow’s discerning travellers.
Belmond’s global portfolio is diverse, spanning land, water, adventure and relaxation, with international acclaim. Belmond is the only hotel inside Brazil’s Iguassu Falls National Park or at the entrance to the citadel of Machu Picchu, and the company has continued to push the boundaries of luxury travel, giving guests unique experiences in unforgettable locations.
From breakfast with elephants in Botswana to multi-sensory travel across Asia or Peru, Belmond has developed a creative menu of gastronomic journeys to cater for all tastes. Meanwhile, the company continues to foster exclusive brand partnerships to bring guests unforgettable moments: ‘First Light’ with Leica Sport Optics and ‘Exceptional Music in Exceptional Locations’ with the London Philharmonic Orchestra.
British Luxury Brand of the Year
In 2018, Belmond became the first hospitality brand to be crowned Walpole British Luxury Brand of the Year. Belmond will keep championing British Luxury, creating extraordinary, authentic luxury travel experiences for guests the world over.