Book of British Luxury | A focus on Pureprint
Award-winning print solutions company Pureprint is Walpole’s newest Strategic Partner and responsible for turning the 2019 Walpole Book of British Luxury into a haptic object of beauty. We spoke with the team behind the brand to discover more about the services they offer, their latest luxury projects, and – of course – the tangible power of print.
Our commitment towards the environment, high-end printing, partnerships with quality paper suppliers like G . F Smith, and finishing expertise means that the results are as luxurious as the brands included.”
Pureprint have been creating effective marketing and print solutions for British luxury brands since 1926. Their clients differ as much as their requirements, from artists to designer brands to corporations and charities. All have particular demands; not just creative challenges, but also those of efficiency, economy and environmental best practice.
Their unique service model offers in house print production expertise (with industry leading digital, litho and large format printing facilities) together with global outsourcing and procurement, data management, creative services, packaging design and marketing technology and automation.
They create solutions for over 50% of the FTSE 100, working across multiple sectors and for brands such as Warner Brothers, Sotheby’s, Hiscox, Ferrari, Patek Philippe, Burberry, Net Jets, European Tour, Muller and Dyson Technology. Pureprint is also the proud printer of the Walpole Book of British Luxury.
Pureprint are the PrintWeek Awards Brochure Printer of the Year 2018, PrintWeek Awards Fine Art Printer of the Year 2018 and won the Best British Book at the British Book Design & Production Awards 2018.
How does Pureprint work with Walpole?
“We were honoured to be asked to print the Book of British Luxury 2019 for Walpole. Our experience working with British luxury brands, including many members of Walpole, meant that this was the perfect fit for us. Our commitment towards the environment, high-end printing, partnerships with quality paper suppliers like G . F Smith (who supplied the paper for the book), and finishing expertise means that the results are as luxurious as the brands included. We have been chosen as a strategic partner and printer of choice for Walpole due to our heritage in British luxury, our empathy with quality and our continuous commitment to our planet.”
“Working with Walpole is a great opportunity for us to share our expertise and knowledge with like-minded British luxury businesses who appreciate the beauty and craftsmanship of artisan print and its ability to drive engagement and standout in a cluttered digital world.”
Tell us about some of your recent projects?
Couture Print – Dior by Avedon
Richard Avedon’s photography has immortalised the House of Dior’s creations for over 30 years and this special relationship between design house and photographer has now been captured in a collection of iconic photographs in the book ‘Dior by Avedon’. Pureprint print experts advised on how to achieve the luxury finish required by the client to create a stunning, standout publication with use of intricate binding, colour techniques to perfectly match the print to a Dior swatch and innovative high-end materials. This in house print and binding knowledge was key to adding value and delivering a covetable book which would last a lifetime.
Property Perfection – One Park Drive
High-end property companies require brochures and marketing collateral which match the exacting requirements of their target market and leave an impression about the real estate they are presenting to their prospective client. This brochure is for the Herzog & de Meuron designed One Park Drive development in London. Our brochure production expertise enabled us to combine innovative methods to achieve impeccable results – luxury, standout and delivery of the functional elements in a creative and engaging way.
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